Who is the target audience for this application, Grocery Guru?
Everyone! (As long as you eat food) Anyone can use this application, as our target audience is anyone that buy's groceries, like working adults, parents, teenagers, elderly folks, literally anyone! The entire purpose of this application is to simplify the task of grocery shopping, and having a wide audience allows us to expand this prototype into a product. There are no limitations as to who can use Grocery Guru, it's organised and easy to use and understand.
If I change brands, will that mean I will have to change my inventory?
No, that is not needed as of now. This is because the application just doesn't directly focus on expiry dates, due to different products having different shelf life. Our expiry date works as a recommend length or time that the food could last, based on how much you consume. Your inventory can remain the same, essentially highlighting that this app is adaptable to changes in brand choice. Whatever the brand might be, bread is bread.